10.09.2024

Dear community, Today, I stand before you with a firm determination to set a new course for our agency. As Director and Founder, I have regained full ownership of the company, taking complete control of its direction. With this magnetic control, I want to make a clear and direct announcement.

For more than a year, we have worked tirelessly to integrate sustainability into every aspect of what we do. This is not just a tweak; it is a deep conviction that guides us. And today, with our rebranding, I reaffirm our unwavering commitment to act ethically and responsibly.

This change is not driven by trends or imposed by circumstances. It is a deliberate choice, grounded in the certainty that we can and must lead with purpose. From today onwards, we will dedicate all our tools and platforms to projects that prioritize sustainability, making every decision a reflection of our values.

Our focus will be to support, through sustainability and ethical marketing, social and cultural sectors, elevating art, fashion, and revitalizing the local and textile industry.

We will honor craftsmanship, rescue value and tradition, and involve ourselves in projects that reflect who we are today. Without intending it, we have become a fundamental pillar in the vision for the local industry. Today, we are doing more than just connecting with creatives who want to join this movement.

This commitment is not mine alone; it is a driving force within my entire team. Together, we position ourselves as pioneers in the industry—not just by innovating, but by doing so with a conscious and responsible vision.Today, we are not just taking a step forward; we are carving a new path toward a future where marketing and sustainability merge into a transformative force.

Diego Norambuena

Director and Founder of SOS.